Beauty Bots and Consumers are increasingly turning to AI for beauty advice, prompting reflection on the standards and ideals of beauty.

AI applications, from facial tracking for skincare advice to real-time facial enhancement, introduce complexities for users. While these technologies can enhance beauty routines, they can also perpetuate unrealistic beauty standards.

AI bias in skincare recommendations is an important and complex issue that can have significant implications for consumers.

Scandinavian beauty philosophies have gained significant popularity in recent years and continue to be relevant and timely in the beauty industry. The rise of Scandinavian beauty can be attributed to several factors that appeal to modern consumers' preferences and needs.

In Scandinavia, including Sweden, personal care and beauty are undergoing significant changes, and these changes are impacting consumers of all genders, including the LGBTQIAP+ community. Here are some key trends and developments in personal care and beauty for different consumer groups in the region